Below is a short paper looking at the future of the construction industry specifically the impact of globalisation.
This paper was written as an assignment for the Emerging Themes unit of the Chartered Institute of Marketing (CIM) Postgraduate Diploma in Marketing, June 2011.
So I also thought it may be useful for anyone taking their CIM PG Dip Emerging Themes unit. I have emailed the CIM and checked that I could publish this on my blog to which they replied that as long as the document was correctly referenced, didn't contain any copywrited content etc then that was fine.
This is my own work so please reference if using it, or even better go back to the source content referenced in my bibliography for more information (that may be more accurate too!).
Why do companies use illegal advertising? - uni dissertation (Dec 2008)